NBC to Feature Jon Bon Jovi Prominently for Two Months

Breaking through the traditional way of promoting a new album, the frontman of Bon Jovi participates in a new program where he is exclusively featured on various NBC shows.

In a new breakthrough, NBC has hired a particular artist to be featured prominently for two straight months. Jon Bon Jovi is selected to be the first "artist in residence" to appear in several shows by NBC Universal including Bravo TV. The deal means that the singer will not show his face in other shows by other networks.

Jon agreed to do the exclusive appearances as he is in need to shake the conventional way of promoting a new album. He and his band Bon Jovi will release "The Circle" on November 10. "Of course you usually try to be out there everywhere, when a new album is coming out," Jon told NY Times. "So we have to sacrifice certain shows and relationships. We hope this doesn't jeopardize any of them. But in a shrinking media environment, you have to kind of reinvent the wheel."

Some of the shows which will get his visit include "TODAY", "The Tonight Show", "The Jay Leno Show", "Saturday Night Live", "NBC Nightly News" and Bravo's "Inside the Actors Studio". The last program will kick off the whole arrangement with an interview with the singer on November 16. Then, there's a concert held outside Rockefeller Center on November 25 which will be aired as part of "TODAY".

Coming from the brains of Jon's manager Jack Rovner, the idea of featuring an artist largely on TV has been employed by NBC Universal to be a regular feature.