The Kardashians expand their empire as they launch new fashion line

By Daily Mail Reporter

Fashion Foray: Kim and Koutney Kardashian model clothing from their new K-Dash line which will debut on shopping channel QVC September 10


The Kardashian sisters certainly know thing or two about fashion.

The girls are often on the list of best dressed and rarely put a foot wrong in the style stakes.

And now the three, along with their mother, Kris Jenner, are about to cash in on their fashion no-how, launching a range of clothing for popular TV shopping channel QVC


Keeping it real: The K-Dash line of clothing and accessories will range in price from $20 - $240


The Kardashian clan are joining forces with Ginny Hil to create a fashion clothing and accessories line called K-Dash by Kardashian.

The new line will include everything from belts and handbags to leggings, tunics and faux fur-trimmed vests.

And it's all very competitively priced, ranging from $20-$240.

K-Dash by Kardashian is set to debut on QVC as part of Fashion’s Night Out, live from New York’s Rockefeller Center on Friday, September 10th 9PM EST.


Fashion pros: Kim Kardashian and her mother Kris Jenner both looked amazing on the red carpet at the Emmy Awards in Los Angeles on Sunday


The Kardashians have been very involved in the day to day creative process, working closely with Ginny Hilfiger, sister of Tommy Hilfiger, to articulate the styles as they envisioned them.

And who better to model the range than the gorgeous sisters themselves?

Kim and Kourtney showed off some of their new designs on the streets of Beverly Hills.

Kim wore the faux fur trimmed sweater vest with grey knit leggings before changing into the ponte red knit dress and faux leather motorcycle jacket.

New mom Kourtney opted for the leopard belted tunic and leather fringe cross-body bag for her first shot then changed it up into a bright blue sweater and black leggings.


Stylish sisters: Kim and Kourtney rarely put a foot wrong when it comes to their red carpet fashion choices


Kim couldn’t be more excited about their new range, saying: '[QVC] reaches a different audience than we’re used to. We always welcome that.'

Kourtney added, 'It’s a great way to interact. You get to put your opinions behind everything you do.'

The sisters already have a foot in the fashion industry with their two Dash clothing boutiques, based in Calabasas, California and Miami, Florida. They also sell the clothing on-line.


Fashionable family: Kim, Kourtney, Khloe and Kris have all been heavily involved in the creative process of their new line which they are designing with Ginny Hilfiger


Kourtney and Khloe are in charge of the active running of the stores on a day to day basis while Kim looks after public and media relations.

Dash sells clothing and accessories from a variety of celebrity brands. The hottest ones among the boutique’s regulars include Whitney Eve, Abbey Dawn, Miley Cyrus, La Rok, Mason, Naven and D’Amore, as well as swimwear from Beach Bunny, Vix and local label Alexis.

The store also carries Junk Food T-shirts and their own brand of scented candles and water bottles.

The boutique is currently developing its menswear collection and the recent buzz around the entertainment world is that the boutique will open another branch in New York.


Retail mecca: The Kardashian sisters own two hugely popular Dash stores, one in Calabasas, California and the other in Miami, Florida


The Kardashians run a huge, highly profitable business empire.

They have two mega-successful reality TV shows - Keeping Up With The Kardashians and spin-off show Kourtney And Khloe Take Miami, are paid thousands just to turn up on the red carpet at various events and endorse a range of diet supplements amongst other things.

But Kim is the stand-out business success of the Kardashian family.

Marketing experts estimate she is worth around $5.4million a year.

Kim endorses the Quick Trim Diet, work-out DVDs, Beach Bunny Swimwear and her own perfume range.

In addition her website kimkardashian.com pulls in more viewers than Vogue and is estimated to bring in around $600,000 a year in ad revenue.



source: dailymail