Coleen Rooney whips the models into shape on set of new £4.5m advertising campaign

By Daily Mail Reporter

She's the boss: Coleen Rooney poses with a whip under her arm as she films a £4.5m advert for Littlewoods


Perhaps this is how Coleen Rooney keeps husband Wayne in shape.

At any rate, with a leather whip tucked beneath her arm, the footballer certainly wouldn't want to annoy her.

The young mother is a picture of authority in her new £4.5million advertising campaign for Littlewoods.com.

The advert features a stern Coleen overseeing recruits learning to carry a handbag, polish their shoes and strut the catwalk.

It ends with her conducting a 'passing-out parade' to the tune of Nancy Sinatra's These Boots Are Made for Walkin'.

Coleen said: 'This is my first TV ad and I really enjoyed making it.


In charge: Perhaps this is how Mrs Rooney keeps Wayne in shape


No messing: the shapely new mother models Littlewoods clothes


'I loved the way that the ad features such a wide variety of real women and shows some of my favourite pieces from the Littlewoods collection.'

Mail order company Littlewoods launched Rooney as its new 'face' in June.

She has appeared on the cover of the retailer's catalogue and on the website.

The advert will be shown on ITV for the first time today.


Time out: The advert will premiere on ITV tonight


source: dailymail